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推出首个与音乐人共同设计的盲盒玩具

TOMMY HILFIGER,宣布推出首款TOMMY JEANS盲盒,这次特别的盲盒合作由说唱歌手Vava和歌手马伯骞(Victor Ma)分别参与设计,每人推出合作设计盲盒2款,

一共4款。

此次合作是对 TOMMY JEANS 的音乐传承及与流行文化先锋合作传统的致敬。

TOMMY JEANS盲盒体现了2020年的春季主题“够乐观,才快乐”,

并结合兼具Vava 和马伯骞(Victor Ma)各自风格,运用新颖的描绘手法,

彰显了设计师对时尚、音乐和艺术的热爱。

自5月7日起,本次4款限量版TOMMY JEANS 盲盒将作为购物赠品逐步在

TOMMY HILFIGER中国精选店、TOMMY JEANS精品店及TOMMY HILFIGER

微信小程序、TOMMY HILFIGER 天猫店、京东店、TOMMY HILFIGER 官方微信微博抖音互动赠出。
在设计方面,可以看到Vava参与设计的两款盲盒艺术作品展现了她无畏的时尚感

和嘻哈姿态,活力乐观。而马伯骞(Victor Ma)参与设计的两款盲盒作品则表达了

他对自然和音乐的热爱,不论顺境逆境,热爱生活,积极向上。

通过TOMMY JEANS盲盒合作系列,两位音乐人表达了自己“够乐观,才快乐”的精神,

并号召年轻一代勇于追逐梦想,并将其付诸实现。

🔥🔥🔥

TOMMY HILFIGER, announced the launch of the first TOMMY JEANS blind box.

This special blind box collaboration was designed by rapper Vava and singer Victor Ma, each of whom launched two collaborative design blind boxes.

There are 4 models in total.
This collaboration is a tribute to Tommy Jeans’ music heritage and

the tradition of cooperating with pop culture pioneers.
The TOMMY JEANS blind box embodies the 2020 spring theme "optimistic enough to be happy",
Combining the styles of both Vava and Victor Ma, using novel depictions,
It demonstrates the designer's love for fashion, music and art.
From May 7th, the 4 limited edition TOMMY JEANS blind boxes will be

gradually released as shopping gifts.
TOMMY HILFIGER China Select Store, TOMMY JEANS Boutique and TOMMY HILFIGER
WeChat Mini Program, TOMMY HILFIGER Tmall Store, JDStore, TOMMY HILFIGER Official WeChat Weibo Dou yin Interactive Gift.
In terms of design, you can see that the two blind box artworks

designed by Vava show her fearless sense of fashion
With hip-hop figure, vitality is optimistic. The two blind box works designed by Victor Ma express
He loves nature and music, regardless of good times and bad times, loves life, and is positive.
Through the TOMMY JEANS blind box collaboration series,

the two musicians expressed their "optimistic enough to be happy" spirit,
And call on the younger generation to have the courage to chase their dreams and make it real.

🔥🔥🔥🔥

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Agency: UID Shanghai
Client: TOMMY JEANS CHINA
Head of Design: Curiousboy.
Toy Designer / Art Director: 余果.
Account Manager: Yan Han Cai.
Photography: Curiousboy

Productions: NAUGHTYBRAIN

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